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SmartSource Solutions Custom Web Site Development SmartSource offers industry-leading professional Web site design. We develop eye-appealing sites with focus on user-friendly graphic user interfaces that download efficiently. A gorgeous site that takes forever to load loses its appeal and can be an irritation to the member. We optimize all Web graphics by using state-of-the-art graphic compression tools that provide the highest image quality with the smallest file size possible. In addition, we feel the graphic element is a very important part of the overall user experience. The more “comfortable” your members feel with your site, the more often they will use it. It has been said over and over again that the most important part of a Web site is that it is updated often. You don’t want your member to feel like your site is stale bread. Update, update, update. With this in mind, we feel the easiest way to convey that a site has changed is to change a visual element. Web users are very visual in nature; if content changes they may or may not realize it. However, if a specific visual element changes, they instantly know the site is fresh, new and different. We design our sites with this in mind, although we take it one step further. A graphic element grabs the attention of the user; therefore, it is the perfect avenue to promote products and services. We refer to this as our Marketing Message Module (M3). M3 serves two purposes; first, it fulfills the need to convey the subliminal message that your site has been updated. Additionally, it grabs your members’ attention and promotes your products. This allows you to coordinate traditional marketing efforts with Web marketing, thus delivering a consistent message throughout your product offerings. The M3 module can be incorporated into your content management system. Ads (or other graphics) can be changed with the click of a radio button. In fact, you can change ads as quickly as you can say the word “click.” For your convenience, we have also categorized M3 ads into the following categories: auto loans, mortgages, savings/retirement, education, home banking promos and bill payment promos just to name a few. Check out examples of M3 ads. For more information about M3 ads, please call Doug Wolf at (800) 852-2677. Content Management Systems The power of the Web is its ability to instantly update content. That feat is difficult to achieve when you are waiting for a third party to update your site. Therefore, we have created a very powerful, yet extremely user-friendly content management system (CMS) that allows administrators to update virtually anything on their site from text to PDFs files to individual graphics. The CMS is highly adaptable allowing multiple administrators access to specific content "regions" of a site. This approach allows a credit union to disseminate the responsibility of maintaining a site throughout the respective business groups of the credit union. For instance, you can allow your HR Director to easily update the "Job Opportunities" section of the Web site, however restrict them from any other portion of the site. CMS Basics Include:
Our CMS system empowers your staff to update any Web page via a browser-based editing system that is flexible enough to update anything, from rates to product information. Add graphics, upload financials - whatever the need, we provide you the path in a quick, efficient manner. We have introduced a new generation of content management with our third release or the CMS tool. The newest editor is fully WYSIWYG-based which makes Web updates as easy as typing a Word document. Instantaneous Update your site with the click of a button. No more e-mailing or faxing changes to a third party. No more delays in content publication. With our CMS system, updates are just a cut and paste away. The system provides a preview mode for viewing prior to posting and even incorporates an interactive spell checker. Cost Effective There are no limitations to the number of updates allowed. There are no user limits or fees associated with the changing of administrators. All these factors result in greatly reducing your maintenance costs. If you wish to update a rate five times daily; so be it. You have the power to do so in real-time. Powerful Possibly the most important feature is the ability to maintain multi-level administrators. We have observed two methodologies of Web maintenance in the credit union industry; the silo method and the content-owner method. In the silo method, all changes are completed within a centralized department, often Marketing or IT. In the content-owner method, changes are made by the respective content owners. We accommodate both methods by allowing you to set administrative rights. Our content management system gives a “super user” the ability to set up additional administrators and, most importantly, the specific section they will be responsible for updating. For instance, your human resource director can have the ability to post/delete/change a job posting and be restricted from editing the rates page. This approach disperses the responsibility of Web updates throughout the organization. Additional Custom CMS Features Include:
For more information about CMS, please call Doug Wolf at (800) 852-2677. Click Here To Learn More About CMS CUBoardroom.com CUBoardroom provides the optimum environment for efficient, organized meetings using advanced information technology. Now, your Board members can prepare for upcoming meetings by accessing information from their computer desktops in their homes or office rather than by pouring over stacks of paper. CUBoardroom can be used as a forum to discuss and integrate Director issues and solutions and even allows for electronic participation in Board meetings for those Directors unable to attend in person. Keep your Board members up to date by posting news, events and recent voting decisions or engage them in an online discussion. For more information about CUBoardroom.com, please call Doug Wolf at (800) 852-2677. VIEW DEMO |